Nigerian street pop artist Portable has surprised social media users by launching his own herbal drink company, Zazuu Bitters.
This unexpected move has left many netizens shocked, as Portable was previously believed to have a contract with the popular herbal drink brand Odogwu Bitters, owned by tycoon Obi Cubana.
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Taking to Instagram, Portable expressed his excitement about the collaboration and the launch of his new business in Ogun State.
Grateful for his humble beginnings, he thanked Obi Cubana for inspiring him and pledged his unwavering commitment to him.
Sharing multiple videos of his employees and the equipment in his company, Portable wrote, “O tun ti ZEH ooo… Akoi grace… Akoi ZAZUU bitters. I’m now in partnership with ZAZU BITTERS, located in Ogun State, IKA OF Africa.
-The newborn FELA Anikuleti 1 Street is taking over the nation. Many inspirations. I still remain loyal to my boss who showed me the way, @obi_cubana, if not for you, there would be no way for me.”
Netizens encouraged the singer and praised his business acumen. Some reactions included:
@holla_bobby_kay: “From Odogwu Bitters to Zazu bitters. Smart move, just playing.”
@oy.walex: “But they said this guy has no brains… Oluwa ni joor. He knows what he’s doing.”
@real_dheyemi: “Just a few years into major stardom and he already has something to fall back on.
-While some of his peers focus on an extravagant lifestyle… This guy must be studied in the entertainment industry.”
@randyradiolover: “You can’t endorse another brand with the same bitters; it will only take someone like Obi Cubana, a good-hearted man, to let it be without terminating your contract… It’s a breach of contract…
-Happy for the progress, but it might affect your dealings with Odogwu Bitters.”
@thatbeardediboboy: “Everyone is starting a bitters brand! Trouble for those who want to get diabetes.”
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Portable, a Nigerian street pop artist, has surprised netizens by launching his own herbal drink company, Zazuu Bitters.
While some expressed their support and admiration for his business ventures, others raised concerns about potential conflicts with his previous endorsement deal.