eBay has completed its acquisition of Certilogo, a Milan-based company specializing in AI-powered digital IDs and authentication for apparel and fashion goods.
The financial details of the deal have not been disclosed, but Certilogo will continue to be led by its CEO, Michele Casucci.
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Certilogo utilizes digital technology to assist brands in managing their garment lifecycle while offering consumers a means to verify authenticity and access reliable information about products.
eBay’s acquisition indicates its intent to enhance secondhand fashion authentication on its platform.
Charis Marquez, Vice President of eBay, expressed enthusiasm for the acquisition, stating that the addition of Certilogo’s talented team and cutting-edge technology would benefit eBay’s community of fashion enthusiasts.
The acquisition allows eBay to provide secure and connected product solutions that are flexible, compatible, and counterfeit-proof, enabling brands to safeguard their customers against counterfeits and engage in recommerce.
eBay initially announced the purchase in May, emphasizing the investment in the growing pre-loved fashion sector.
The acquisition reinforces eBay’s position as a trusted destination for pre-loved apparel and fashion, providing customers with greater confidence to make sustainable purchase choices.
Michele Casucci, CEO and founder of Certilogo, highlighted the partnership’s potential to connect consumers and brands, facilitating engagement with the circular economy.
Casucci expressed readiness to integrate Certilogo’s technology and infrastructure seamlessly, ensuring a smooth transition for customers, brand partners, and the entire eBay community towards a more sustainable and connected future.
This acquisition aligns with eBay’s ongoing efforts to strengthen its authentication and fraud detection capabilities.
In 2021, the company acquired Sneaker Con Digital’s authentication business, focusing on verifying the authenticity of high-value footwear.
In February, eBay also acquired 3PM Shield, an AI-powered fraud detection company.
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By incorporating Certilogo’s technology, eBay aims to enhance trust and reliability within its marketplace, solidifying its position as a leader in secondhand fashion authentication.
The collaboration between eBay and Certilogo opens up new opportunities for consumers and brands, fostering a sustainable and interconnected ecosystem in the fashion industry.
