Corsair has made a strategic move in the competitive market by acquiring Drop, a mechanical keyboard maker based in Portland.
This acquisition solidifies Corsair’s position as a leader in the gaming peripheral space and demonstrates their commitment to meeting the evolving demands of the gaming community.
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Drop, referred to as a “small but mighty” company by Corsair’s CEO Andy Paul, has gained recognition for its exceptional product portfolio, which includes mechanical keyboards, keycaps, and audio accessories.
Their expertise lies in personalized keyboards that can be modified by consumers, a rapidly growing trend in the gaming industry.
Additionally, Drop has garnered attention through high-profile branding exercises featuring intellectual properties such as Lord of the Rings and Marvel.
Andy Paul expressed his enthusiasm for the acquisition, highlighting the significant growth potential for the Drop brand worldwide.
“Personalized Keyboards that can be modified by the consumer is one of the fastest growing trends in the gaming peripheral space,” Andy Paul informed SurgeZirc NG in a release.
“Drop has proven to be one of the leaders in this space and with Corsair’s global footprint, we expect to significantly grow the Drop brand worldwide.
“We are also excited to be able to offer specialized Corsair and Elgato products to the enthusiast community that Drop is engaged with.”
Drop’s CEO, Jef Holove, assured the company’s discerning and engaged community that the acquisition would be advantageous for all parties involved.
“Drop has been acquired by Corsair,” Holove wrote in a blog post verifying the news.
“I am sure front-of-mind for you is what this will mean for Drop and our focus on our discerning, engaged enthusiast community – especially at a time when we’ve been watching other players in the community struggle or outright fold.
“Obviously, we are convinced this move is good for us, for you and for the hobby, and I’ll give you a sense of why here.”
He also promised exciting new products and collaborations that both Corsair and Drop are eager to bring to market.
Furthermore, he emphasized the improved reliability of product availability through Corsair’s world-class supply chain, benefiting customers around the globe.
Importantly, Corsair intends to maintain Drop as its own brand, preserving its unique identity and loyal customer base.
This strategic decision allows Corsair to leverage Drop’s expertise while further diversifying its offerings in the gaming peripheral market.
With the acquisition of Drop, Corsair solidifies its position as a key player in the gaming peripheral industry.
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By combining their global reach and expertise in personalized keyboards, Corsair and Drop are poised to meet the demands of an ever-expanding gaming community.
Gamers worldwide can look forward to innovative products, exciting collaborations, and improved accessibility to the peripherals they desire.
