Jay-Z’s fans have taken to Twitter to react after the popular rapper deleted his Instagram account just a day after opening it.
On Tuesday (2 November), the rapper and businessman created a profile on Instagram to promote The Harder They Fall, a new Netflix western.
Jay-Z quickly picked up 1.9 million followers after launching the account, one of whom was singer Beyoncé, his wife.
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He did, however, deactivate his account a few hours later.
It’s worth noting that six years ago Jay-Z did exactly the same thing after joining the service to wish Michael Jackson a happy birthday.
Fans reacted to the development on Twitter.
“He really deleted his IG already,” one person wrote, with another adding: “Second time Jay-Z has created an Instagram account, posted once and deleted within 24 hours.”
Another Twitter user called him “a businessman, for sure”, with another stating: “Jay Z created an Instagram account yesterday, got verified, became first person ever followed by Beyoncé, hyped a movie and deleted it today. Levels.”
The Harder They Fall, produced by Jay-Z and starring Jonathan Majors, Idris Elba, and Regina King, is out now.