Muyiwa Awoniyi, the manager of Grammy award-winning singer, Tems, has criticized artists who are fixated on dominating the Apple Music Nigeria chart, stating that they are out of touch with reality and emphasizing that the Afrobeats music scene has gone global.
Expressing his viewpoint on Twitter, Awoniyi wrote, “Imagining caring about Apple Music NG in 2023. Are you a baby? Or you don’t know the scene is global now?”
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When questioned by a fan about why he considers the Apple Music Nigeria chart irrelevant, Awoniyi clarified, “The relevance of a chart lies in the number of users of the app within the country. You clearly don’t even know how many people have Apple Music in Nigeria.”
In recent times, there have been speculations surrounding certain artists manipulating chart positions on Apple Music Nigeria by employing a technique known as “streaming farm.”
Awoniyi’s remarks highlight a shift in perspective within the Afrobeats music industry. The manager emphasizes that obsessing over chart dominance within Nigeria alone is a limited mindset, as the genre’s influence has expanded globally.
With Afrobeats garnering international recognition and acclaim, artists should aspire to reach wider audiences beyond their home country.
The manager’s tweet implies that artists should focus on making music that resonates with a broader audience and transcends geographical boundaries.
By recognizing the global appeal of Afrobeats, artists can explore opportunities to collaborate with international acts and tap into diverse markets, ultimately expanding their reach and impact.
Awoniyi’s assertion that the number of Apple Music users in Nigeria determines the relevance of the chart underscores the importance of considering the overall music consumption landscape.
While dominating a local chart may be significant to some artists, it is vital to recognize the broader trends and preferences of music consumers both within and outside Nigeria.
The notion of artists manipulating chart positions through streaming farms raises concerns about the integrity and authenticity of music charts.
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These practices can skew the perception of an artist’s popularity and success, undermining the credibility of such rankings.
It highlights the need for transparent and reliable methods of measuring an artist’s impact and reach, beyond mere chart positions.
