Snapchat has announced the launch of its new Lens Creator Rewards program, aimed at providing AR creators and developers with an opportunity to earn money for their top-performing Lenses.
The program offers creators the potential to earn up to $7,200 per month if their Lens achieves high engagement in the United States, India, and Mexico.
While the initial focus will be on these three countries, Snapchat will extend rewards to Lens creators from 40 eligible countries if their Lenses perform well in the specified regions.
The company’s Director of AR Platform Partnerships and Ecosystem, Sophia Dominguez, emphasized that the program aims to gather feedback from the community before expanding to other markets.
She said, “We wanted to start with these three markets, but then also make sure that it was global by default, because our Snapchatter and lens creator ecosystem is pretty global.”
“So we wanted to start small and measure the feedback we get from our community on both sides, like what do Snapchatters think, are they seeing more interesting types of Lenses?
“Is this encouraging for Lens creators to create new sorts of Lenses? Is this inspiring? And, if it’s successful, then we’ll definitely roll it out further.”
While specific requirements for the rewards program were not disclosed, Snap will consider various metrics, including views and Lens-specific engagement metrics, as well as the time users spend interacting with Lenses.
Eligibility and requirements details will be released as the program rolls out.
When a creator qualifies for a reward, they will receive an email notification, along with updates in their creator hub.
Top creator Paige Piskin expressed excitement about the new program, noting that it opens doors to new revenue opportunities and will inspire more people to start creating Lenses.
“I’ve been a Lens creator for close to four years now, I started out designing for a hobby/passion and it transitioned into a full time career,” Piskin said.
“In the past few years my effects have generated billions of impressions and close to a billion shares across platforms, but I have never been able to monetize that traffic (the way a content creator can with ad revenue).
“I absolutely love creating, especially fun character and makeup looks, and now with the new rewards program I feel very excited and encouraged to create more lenses, and explore new capabilities and techniques.”
Snapchat boasts an AR community of over 300,000 creators, developers, and teams, who have collectively produced more than 3 million Lenses, generating over 5 trillion views from users.
The Lens Creator Rewards program aims to empower AR creators and foster innovation within the Snapchat ecosystem.