Elon Musk’s company X, formerly known as Twitter, has recently renamed TweetDeck to XPro as part of an ongoing rebranding effort for the social media service.
The tool has now adopted the @Pro handle instead of @TweetDeck, although some parts of the tool, like the help page, still mention “Twitter” and “TweetDeck.”
This renaming move comes as no surprise, as Musk had hinted about the change in a post last week, where he also mentioned that XPro would feature “a wide range of psy op plugins.”
However, no specific details about these plugins were provided in typical Musk fashion.
Last month, the company started pushing users to the new version of TweetDeck after many faced access issues.
It also announced that only verified users would be able to access TweetDeck after a 30-day period, indicating that XPro/TweetDeck will likely become a paid-only feature in the near future.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Support (@Support) July 3, 2023
Following the announcement, many users took to the comment section to air their concerns. One person wrote:
“I’m hoping that tweetdeck can be used by non verified users again, it was the only thing that kept my friend using twitter.”
“If it becomes pro/verified only, there’s no shot that he’ll use it again.”
The rebranding process has not been without challenges. X took over the @X handle from its previous owner without compensation or prior notice.
Additionally, Apple made an exception to allow the social media company to use a single character as the app name, even though it typically prohibits such app names on the App Store.
Furthermore, the flashing ‘X’ sign on X’s office building had to be removed after complaints were received by The San Francisco Department of Building Inspection over the weekend.