Bluesky, a potential Twitter alternative, is making a significant change to its content discovery feature with new algorithms.
Previously, the app had a “What’s Hot” feed that displayed popular posts, but it is now being replaced by a personalized “Discover” feed powered by algorithms.
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This new feed will include both trending content and posts from accounts users follow, as well as content from accounts near their social graph.
Personalized feeds have proven to be more engaging, and other social networks like Twitter, TikTok, Instagram, and Facebook have adopted similar approaches.
Bluesky is not the only Twitter competitor to adopt personalized feeds.
Mastodon’s app, Mammoth, and Meta’s Threads have also introduced algorithmic feeds to increase engagement.
Research shows that algorithmic feeds lead to more time spent and higher engagement, which is why they are popular across social platforms.
What sets Bluesky apart is that it allows users to choose whether to use the algorithmic feed or not.
Users can customize their feeds by subscribing to different algorithms or themes, similar to Twitter Lists. This flexibility allows users to tailor their experience to their preferences.
However, despite these innovations, Bluesky faces challenges. The company has been criticized for mishandling moderation issues, including allowing usernames with racial slurs.
It also remains in invite-only mode and has a limited user base compared to competitors like Meta’s Threads, which hit 100 million users faster than any other app.
Bluesky’s reputation and reach may be affected if it continues to be closed off and unwelcoming to marginalized users.
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In conclusion, while Bluesky’s algorithmic choice and personalized feeds are promising, its potential impact may be limited due to its closed nature and competition from established rivals.
To succeed, Bluesky needs to address its Trust & Safety issues, open up to a broader audience, and attract users from Twitter and other social networks effectively.
